Looply was born out of a frustration with policy-change taking longer than we have and addresses a critical problem - the escalating plastic crisis plaguing our environment.

Londoners discard an alarming 66 pieces of plastic per week, resulting in 430,000 pieces monthly across the UK. 85% of these are soft plastics, including the weekly Hovis bread bags and Vinted delivery packaging. Traditional recycling methods are insufficient, with only 12% of plastic being collected and recycled, leaving the majority to end up in landfills or be incinerated, causing severe damage to environmental, ecological, and human health.