We exist to empower communities to rethink waste and spark a behaviour shift. We use Looply as a hyper-local circular approach to extending the life-cycle of single-use materials to divert waste from the environment, landfills and incineration.

Looply emerged from a deep frustration with the slow pace of policy changes, tackling an urgent issue: the escalating plastic crisis threatening our planet. In London alone, an average person discards 66 pieces of plastic weekly, contributing to 430,000 tons of plastic waste monthly across the UK. A staggering 85% of this waste consists of soft plastics, such as bread bags and online delivery packaging. Traditional recycling systems are ill-equipped to handle this type of waste, with only 12% of plastics being successfully recycled. The remainder typically ends up in landfills or is incinerated, causing devastating consequences for ecosystems, human health, and the environment.